Social media marketing is like running an obstacle course when the obstacles are moving. How do you do that successfully? Follow these 15 ideas, from zero-click content to owned communities and more.
With the right partners, setting up and managing a European vehicle has become more streamlined in recent years, making it an attractive option for those seeking growth and broader access to international investors.
We find traditional news media struggling to connect with much of the public, with declining engagement, low trust, and stagnating digital subscriptions.
CMOs are increasingly being asked to do more with fewer resources. To succeed, they need to look at their entire budget and figure out where they can unlock savings to fund new growth.
Many marketing strategies see Google search as the gateway to success. But given the behemoth’s AI mode proclamation, that can’t continue. Discover a new strategy that will work no matter what happens next.
AI and GenAI remain at the top of the CMO agenda, even amid the latest wave of turbulence in global markets. According to our annual global survey of 200 CMOs, conducted in April and May, an abundance of successful pilots and a constant stream of new tools have inspired marketers to accelerate their ambitious investment…
AI is being increasingly used to create digital advertising content. Rather than replacing humans, AI assists in refining ideas and generating content more efficiently.
The report documents increased precarity in the profession, lingering inequalities, and changing conceptions of ethics and journalism’s relationship with society. Ten key findings below.
The data on chief marketing officers (CMOs) at Fortune 500 companies shows not only the role’s evolution, but also its continued importance in the C-suite and its growing attractiveness as a pathway to larger leadership roles.
When artificial intelligence can instantly gather, analyze, and synthesize more data than any human mind could ever process, knowledge is no longer exclusive nor difficult to obtain.
Brands generate original research to grow their recognition as thought leaders in their industries. But the buzz won’t materialize if the marketing team doesn’t promote the research.
For technology marketers, this year’s research shows just how steep the hill is. While 82% of organizations have dedicated content teams, the majority are small — just two to five people — and overburdened.
People are not homogenous. They don’t all consume social media, newsletters, podcasts, videos, etc., at the same time. And their consumption behavior varies depending on how the topic fits with their personal and professional interests.
Our fifth annual report provides a comprehensive picture of the compensation that North American executives in the hedge fund, real estate, and private equity industries currently receive.
While many publishers have confidence in their own news organisations, this year’s survey shows an alarming decline in confidence in journalism in just a few short years. Only four in ten (41%) say they are confident, down 19pp from the figure in our 2022 poll.
2024 was a “meh” year for content and marketing. That pronouncement comes from marketers, not grumpy, underwhelmed business execs. Of course, that doesn’t mean great work didn’t happen.
The era of viewing ESG (Environmental, Social, and Governance) as an optional add-on is over. Investors are demanding more than just ethical investment products. They want to see sustainability embedded into a brand’s DNA.
