How CMOs Are Scaling GenAI in Turbulent Times (BCG)
AI and GenAI remain at the top of the CMO agenda, even amid the latest wave of turbulence in global markets.…
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How AI Can Be a Game Changer for Marketing (Wharton School)
AI is being increasingly used to create digital advertising content. Rather than replacing humans, AI assists in…
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Google Doesn't Deserve Your Best Content (CMI)
Many marketing strategies see Google search as the gateway to success. But given the behemoth’s AI mode…
Marketing’s New Middleman: AI Agents (Bain & Company)
From discovery to decision, large language models are starting to gatekeep the marketing funnel, so brand stewards…
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