Analysis of global trends in investment content and thought leadership

Over the last twelve months, more than 10,000 white papers, market commentaries and articles have been uploaded to the Savvy Investor platform by leading asset management companies and consultants.

Savvy Investor's latest Investment Content Trends Report provides unique insights and market intelligence, derived from our own data and observations from the team of investment content specialists.

The report will support investment marketers, content and communications professionals with timely audience trends, helping them identify white space and assisting with developing content strategies.

Key Takeaways Q1 2025:

• Investors remain interested in Alts
• Macro-focused content was in high demand
• Emerging Markets saw a drop in Engagement 
• Risk mitigation hit Alpha Strategies
• Public equity content attracted interest