Analysis of global trends in investment content and thought leadership

Over the last twelve months, more than 10,000 white papers, market commentaries and articles have been uploaded to the Savvy Investor platform by leading asset management companies and consultants.

Savvy Investor's latest Investment Content Trends Report provides unique insights and market intelligence, derived from our own data and observations from the team of investment content specialists.

The report will support investment marketers, content and communications professionals with timely audience trends, helping them identify white space and assisting with developing content strategies.

Key Takeaways Q4 2024:

• Timely global outlooks have increased in demand. 
• Interest in ESG-related content dropped further.  
• Research on real estate needs to be more differentiated.