Analysis of global trends in investment content and thought leadership

Over the last twelve months, more than 10,000 white papers, market commentaries and articles have been uploaded to the Savvy Investor platform by leading asset management companies and consultants.

Savvy Investor's latest Investment Content Trends Report provides unique insights and market intelligence, derived from our own data and observations from the team of investment content specialists.

The report will support investment marketers, content and communications professionals with timely audience trends, helping them identify white space and assisting with developing content strategies.

Key Takeaways Q3 2024:

• Zoom in on real estate. Interest in real estate continued to decline over the quarter. However, pockets of opportunity remain. 
• Keep riding the alts train. Alternatives, especially private markets content and quality analysis on hedge funds, will likely remain in high demand for the remainder of the year. 
• Target ESG content to Asia. ESG-related content continues to lack appeal for global allocators. However, investors in Asia appear to the most interested in this topic.