The Marketing Response to Coronavirus Award: Meet the winners

Celebrating the Investment Industry's Leading Content and Marketing Teams

Savvy Investor's Marketing Response to Coronavirus Award celebrates the industry's marketers, who are so often the unsung heroes in an investment firm. The pressures around short deadlines, complex compliance approvals, and tighter budgets were heightened when the coronavirus pandemic hit. The need to pivot quickly whilst meeting changing client needs became more important than ever.

A collaborative effort between Savvy Investor and White Marble Marketing, this dedicated award felt like a great way to recognise and commend the teams and initiatives that have really made an impact, especially when serving clients around the crisis and beyond. Meet the marketing teams below!

DOWNLOAD THE AWARD MAGAZINE: Here we provide a deeper look at the submissions, including profiles on each team, campaign scrapbooks, a Q&A with the winner, and commentary from our joint panel of judges.

Meet the Marketing Teams!

Here, we share more about the winner and our two highly commended entries, with a brief snippet on their praiseworthy submissions.

Overall Winner & Best All-Rounder: MFS Investment Management
Having taken the temperature of how clients were feeling, the marketing team at MFS Investment Management diverted considerable resource to supporting the efforts of their sales and investment teams. They demonstrated unrivalled responsiveness to delivering content and events based on the needs of their clients. This required them to take new and, in some respects, novel approaches to their marketing – seeing great outcomes. A worthy winner on content, execution, and results.

Discover more about why they won in the magazine.

Highly Commended (Team Commendation): Columbia Threadneedle Investments
The steadfast team spirit was clearly evident in the submission from Columbia Threadneedle Investments, with a marked increase in collaboration across the board. Not only did this stand the team’s output in good stead during 2020, but the process, key learnings, and team comms have been fully integrated into standard working practices, helping to remove silos and increase learning opportunities for team members.

Discover more about why they were commended in the magazine.

Highly Commended (Client Commendation): Janus Henderson Investors
Janus Henderson Investors was one of the first firms to respond to the pandemic, launching a coronavirus landing page in late February 2020. They utilised their collective investment knowledge and industry network to deliver client-focused content, prioritising substance over style. Recognising the importance to investors of understanding the science behind COVID-19, they hosted a ‘Science and Investment Implications’ video series, showing a more personal approach to their client activities.

Discover more about why they were commended in the magazine.