While many publishers have confidence in their own news organisations, this year’s survey shows an alarming decline in confidence in journalism in just a few short years. Only four in ten (41%) say they are confident, down 19pp from the figure in our 2022 poll.
We conducted one of the largest studies of its kind, surveying more than 2,000 marketers globally and speaking with over 50 marketing leaders. We developed a clear framework to help marketers cut through the noise, pinpoint where AI can drive the most impact, and build a roadmap for growth.
Brands generate original research to grow their recognition as thought leaders in their industries. But the buzz won’t materialize if the marketing team doesn’t promote the research.
For technology marketers, this year’s research shows just how steep the hill is. While 82% of organizations have dedicated content teams, the majority are small — just two to five people — and overburdened.
People are not homogenous. They don’t all consume social media, newsletters, podcasts, videos, etc., at the same time. And their consumption behavior varies depending on how the topic fits with their personal and professional interests.
2024 was a “meh” year for content and marketing. That pronouncement comes from marketers, not grumpy, underwhelmed business execs. Of course, that doesn’t mean great work didn’t happen.
The era of viewing ESG (Environmental, Social, and Governance) as an optional add-on is over. Investors are demanding more than just ethical investment products. They want to see sustainability embedded into a brand’s DNA.
Our fifth annual report provides a comprehensive picture of the compensation that North American executives in the hedge fund, real estate, and private equity industries currently receive.
